Brand New in 2025
Email Is Dead!
REX HENRY
From the desk of Rex Henry,
Byron Shire, Australia.
Dear Friend,
In 2025, everyone is saying "Email Is Dead".
But everyone is wrong.
In 2025, ANYONE who sells ANYTHING and is not doing EVERYTHING they can to get better at email marketing, is kidding themselves.
Email is the freakin’ bomb.
Benefits Go Here!
Dominate Your Inbox: With email marketing, you own the prime real estate in your customers' inboxes.
Build Relationships That Last: Forge connections with your audience through personalized, engaging content.
Track Your Success: Measure your campaigns with precision and optimize for maximum impact.
Target With Laser Precision: Segment your audience and deliver tailored messages that resonate.
Automate Your Way to Success: Let technology handle the heavy lifting while you focus on strategy.
Versatility is Key: From promotions to newsletters, email marketing can do it all.
Unmatched ROI: Get more bang for your buck with a cost-effective marketing channel that delivers results.
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That sub head is used to break up the page and let you talk about how cool your book is. Then you add even MORE bullet points below. Like so:
Plus you'll also discover …
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Why their mistake is your advantage!
Let's be honest.
We all love the shiny objects.
Who doesn't love getting that new sales pitch about the shiny new magic button you push for the money to start pouring in.
But email isn't shiny.
It’s kind of boring.
Unless you like making money.
That’s not boring.
...
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The REAL way to Sollicitudin nibh sit amet commodo nulla facilisi..
Forget what the "experts" say... Arcu risus quis varius quam quisque id. Faucibus purus in massa tempor nec feugiat nisl pretium fusce. Odio facilisis mauris sit amet massa vitae. Lectus arcu bibendum at varius vel pharetra vel turpis nunc.
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But it's just the tip of the iceberg because you're also getting …
Even More Knowledge!
This could refer to a bonus product.
Or it could refer to a specific topic you cover in your book ...one that's so important that it deserves it's own little section an sub-head.
Then you talk about the benefits of knowing THAT:
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Then you summarize it here.
Just a few short sentences. Nothing fancy.
Write like you talk.
Instant (Or Fast) Gratification!
This is where you tell them they can download it instantly.
(Without having to wait for the mail to arrive).
Or you can tell them you have fast shipping.
We're basically leading up to the next part which is ...
Here's What To Do Next
The "cost" of this book is $X.XX, and you get it instantly as a PDF download. (Or however they get it.)
Why $X.XX?
This is where you talk about why it's so cheap ...or why it's more than what others charge.
The copy below is just a placeholder.
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There's No Catch
This is where you tell them there's no catch.
This isn't a bait and switch.
The book is good and there are no hidden charges.
The rest of this text is placeholder.
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Time Is Of The Essence.
This is where you encourage them to order now.
You can use scarcity (as long as it's real.)
You can also tell them that you'll probably raise the price (assuming you'd consider doing that.)
Or you can do what I like to do ...which is to explain that it costs you more in advertising than you actually make from the book ...so you might not keep it selling it at this price for long.
Then tell them that your hope is they like the book so much that they'll want to buy more stuff from you later. (Assuming all of that is true).
The rest of this text is placeholder:
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You Really ARE Getting This Book For $X.XX
But you need to order now.
Restate why they need to order right away.
Short sentences.
Then we'll add in ...
An Ironclad Guarantee!
This is where you put your guarantee.
Just a few short sentences.
This Is Truly A Limited Offer So Claim Your Copy
Now Before They're All Gone
This is where you sign off and thank them for reading.
YOUR NAME
P.S. This is where you restate the offer.
I'm giving you this book about XXX and you'll learn XXX.
All you pay is a measly $X.XX.
(That's less than what you'd pay for something like a cup of coffee or a movie ticket etc.)
Then you want to restate the guarantee.
Then you want to tell them why it's important to buy it right now.
REX HENRY
From the desk of Rex Henry,
Byron Shire, Australia.
Dear Friend,
In 2025, everyone is saying "Email Is Dead".
But everyone is wrong.
In 2025, ANYONE who sells ANYTHING and is not doing EVERYTHING they can to get better at email marketing, is kidding themselves.
Email is the freakin’ bomb.
But everyone is wrong
Let's be honest.
We all love the shiny objects.
Who doesn't love getting that new sales pitch about the shiny new magic button you push for the money to start pouring in.
But email isn't shiny.
It’s kind of boring.
Unless you like making money.
That’s not boring.
Let's be honest.
We all love the shiny objects.
Who doesn't love getting that new sales pitch about the shiny new magic button you push for the money to start pouring in.
But email isn't shiny.
It’s kind of boring.
Unless you like making money.
That’s not boring.
But first, address skepticism.
If they're going to be naturally skeptical, address it here.
Or you can delete this section.
I like to address it straight on by giving a damaging admission.
Like "this isn't for everyone and it's certainly not a magic pill. But if you ..."
You get the idea.
The rest of the text is just a placeholder.
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Then Talk About The Benefits!
